At the end of this module, you’ll be able to give potential customers a more persuasive reason to buy your product over your competitors. This will improve your odds to win the sale compared to every other company out there.

Your customers already feel overwhelmed with options. Knowing what sets you apart from the competition will help you rise above the noise and make more sales.

This is commonly called a unique selling proposition. (Or “USP” for short).

A strong position will also increase your product’s perceived value too. This happens because some customers will pay a premium for a product that precisely solves their problem.