Module 5: Go-to-Market Strategy



By the end of this module, you will have a 90-day plan to create your first scalable marketing channel.

After it’s all said and done, you want more sales. You want something which becomes as simple as “pushing a button and making more sales.”

With the right go-to-market strategy, you could drive a few dozen leads right now. (That is, as long as you know your numbers). 

The more growth you get, the more revenue you’ll receive. And the more revenue you receive, the more resources you can invest back into your company. You can use this money to hire more employees, increase your marketing budget, or improve your product.

But before you start to run, you need to know where you are running to. Otherwise, you’re more likely to miss your destination.

That’s where your go-to-market strategy comes into play.

In this module, you will learn:
  1. How to set marketing goals.
  2. The pros and cons of a product launch.
  3. How to use your competitors’ brand to get new customers.
  4. The 5 stages of customer psychology. This will make it easier to target customers at every stage of the buyer journey.
  5. The 12 core marketing channels. Each lesson will include simple tests to get new customers. You’ll also learn how to find short-term gains which can create long-term results (even for “slower” channels like content marketing and SEO).
  6. The pros and cons of each marketing channel.
  7. How to progressively scale each marketing channel.