Module 3: Pricing Strategy



By the end of this module, you will know how much your customers will pay for your product. You will have also planned out your pricing strategy.

Why is pricing an important part of an effective growth strategy?

Very few marketers talk about monetization. Yet improving your price by 1% can increase your revenue almost 4x more than acquisition.2

Getting your pricing right will help you:
  1. Increase the lifetime value of your customer.
  2. Increase your sales conversions.
  3. Feel confident that you priced your product to serve the right customers.

In this module, you will learn:
  1. How to find a customer’s willingness to pay range.
  2. What to price your product when your goal is market penetration, profit optimization, or profit skimming.
  3. An overview of the eight monetization models.
  4. The information to create your pricing strategy, which will cover:
    1. Price Differentiation: For when you plan on charging a different price for different customer segments.
    2. Price Floors: For when you plan on dropping your price.
    3. Price Increases: For when you plan on increasing your price.
    4. Price Endings: How you will present your price to reflect your brand.
11 Lessons